Jim Ellis, Ph.D.

Jim Ellis

Director of Methodology and Design

Phone: (804) 828-2839 Email:

James M. Ellis, Jr. (he/him), Ph.D., is Director of Design and Methodology at the Survey and Evaluation Research Laboratory (SERL). Dr. Ellis worked at SERL from 1986 to 2007 in various capacities including director of the Technical Division and Lead Survey Methodologist. He joined the Center for Survey Research (CSR) at the University of Virginia in 2007 as Director of Research, and recently returned to SERL. Dr. Ellis has experience in all aspects of survey design, execution, analysis, and reporting.  Currently, Dr. Ellis is directing a one-year research study for the State Council of Higher Education for Virginia (SCHEV)  The study will describe post-college outcomes for recent baccalaureate and associate degree earners at state-supported institutions of higher education in Virginia. Dr. Ellis recently directed a project for the Virginian law firm Allen and Allen that used a convenience sample.  This study involved using two national panels to acquire survey completions regarding social media use. This study had two main populations of interest, 18-25-year-olds in Virginia, and 18-25-year-olds in the United States, outside of Virginia. By using multiple national panels and a variety of data authentication techniques, SERL was able to achieve the number of participants required to complete the study.  At CSR, he led numerous projects including several web-based surveys of Charlottesville City employees regarding their satisfaction in the workplace, multiple telephone surveys of residents of Loudoun County (Va.), multiple mail surveys of clients of Fairfax County’s Department of Social Services, semi-structured interviews with decision-makers in the television and film industry regarding their decisions to work in Virginia locations, and focus groups with stakeholders regarding agribusiness in Pittsylvania County (Va.) and Botetourt County (Va.).  Dr. Ellis received his Doctor of Philosophy in Education from VCU, a Master of Science in Survey Methodology from the Joint Program in Survey Methodology at the University of Maryland at College Park, a Master of Science in Mass Communications from VCU, and his Bachelor of Arts from the University of Virginia.